Book Review - Business Sutra: A Very Indian Approach to Management by Devdutt Pattanaik

Sunday, April 28, 2013

So, I may not be a high-fi management graduate from some elite b-school, but I do know a thing or two about management. After spending six yeas in the advisory industry, i am bound to know some stuff you see. Therefore, as soon as I saw the book up for grabs on blogadda (and that too for free!) I requested a review copy for the same! Needless to say, This review is a part of Book Review Programme at BlogAdda.com. Participate now to get free books!

On top of that, without even a hint of modesty, I want to shout on the top of my voice that I scored a 740 on G M A T this week! God knows what will it get me, but well, not too bad I would say!

Coming back to the book - Business Sutra: A Very Indian Approach to Management - the first thing that intrigued me was author's name. I had certainly read that somewhere before! Upon Googling, I re-discovered that he is the guy with the most unusual designation in the world! Chief Belief Officer at the Future Group! I am not sure what his job description looks like, but just searching Chief Belief Officer on google will make you reach this guy!

Business Sutra: A Very Indian Approach to Management

In his book, Devdutt mentions that beliefs are the root cause for human behavior, and behavior in turn drives day to day business! I guess that's the role of a belief officer - find the correlation between business success, employee behavior and beliefs! That my friends, is business sutra for you!

Devdutt, being well read about Indian mythology, uses a lot of mythological situations and examples in his book to depict situations in day-to-day running of the business. And, I must say - he connects them very well. This book brings about a very fresh and unique perspective, one which I haven't encountered in the past.

The best part about the book is the illustrations and the grey boxes. Specially illustrations, kept my interest alive throughout the long book and they appear on every other page. Also, at times, when the mythology angle to management becomes an overdose, it is easier to flip through the pages while glancing through the grey boxes. I must say, this book has got something for each type of reader! On top of that, author kept the language of the book simple and easier to follow.

Another interesting thing about this book is, you need not follow each and every chapter religiously. You can open up any section/sub-section or even a random page, and start reading - you are bound to find an interesting mythological insight in few minutes!

The book is relatively long and juicy and spans over 430 pages. It took me over a week to complete this one. Every once in a while, it is good to stop and ponder over the connection or the knowledge the author shared. I would love to pick this book up again couple of months later. I am very sure that there are some finer aspects and deeper meanings which will get discovered in further readings!

In short - loved the book! This one is for the keeps!
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