I hope you have seen the following ad atleast once on TV in the past few days!
Or atleast on your Facebook wall! Minimum 40-45 people have shared this ad on my FB timeline during the past 48 hours! By God, itni publicity to Anna ki bhi nahi karte mere dost! :D
Waise however good or bad Airtel's services may be, but their advertizements are good mostly!! I loved the lyrics of this advertizement more than Rehman's music. Specially the following lines...
Waise however good or bad Airtel's services may be, but their advertizements are good mostly!! I loved the lyrics of this advertizement more than Rehman's music. Specially the following lines...
Ek ghadi ghadi kaam aaye, kabhi kabhi call kare
Ek kabhi kabhi kaam aaye aur ghadi ghadi call kare
I think this ad campaign will be a massive hit, specially among the college kids! Though I could not decipher what Airtel is trying to do with this ad except making people nostalgic about their friends! I mean it neither refer to any friends and family calling plans, nor to any special offers/vouchers! Airtel's website is also as clueless about the whole campaign! :D
Sala koi apne jaisa brand manager hoga Airtel ka. Pehle acchi ad bana lo, baad me sochenge use kiss offer ke sath chipkaana hai :D
Anyways, have you ever wondered, how your list of har-ek-friend-zaroori-hota-hai is increasing or decreasing day by day as you move on from college to job, to wedlock to kids... Think about it...
8 comments:
Go to http://airtel.in/hfz
It is just for brand recall when the market is so cluttered.. there is so many plans that you cant create ads for every normal offer!
Road to Las Vegas
:)
Facebook adopt karega to everyone will keep adding "friends"
I too believe tat its a regular brand recall/ recognition ad....n der purpose seems to be fulfilled wid ppl writing a blog over it..:P
the music is nt by AR rehman its by Ram sampath...http://www.afaqs.com/news/story.html?sid=31448_Airtel:+Dil+dosti+etc.
I have both types of friends in my life too.You have to be careful what you share especially in so popular networks.
Moving Company
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