I read this article somewhere and realized this deserves a special mention. Those seven housewives had guts to start their own company in 1959! (March 15, 1959 to be precise). Another astonishing fact was the presence of a social entrepreneur who gave those ladies 80Rs to start their business!
This article rekindled my old dream of setting up a social lending company in India. So many people have excess money and so many others never think of following their dreams because of the need of just a few thousand rupees!
Anyways will do that once "jab main apne pairo pe acchi tarah khada ho jaunga" .. not to earn money but just as a part of PSR. (When companies can have Corporate Social Responsibility, why cant people have Personal Social Responsibility?)
Thats all for now. I am deeply immersed in work as of now. Will be back on weekend!
10 comments:
clap clap clap... i still remember their karam kuram ad...
50 yrs..phew
"(When companies can have Corporate Social Responsibility, why cant people have Personal Social Responsibility?)"
Brillaint lines and applaud for 7 entrepreneurs....
food for thought mate...
wow....
main aaj bhi khata hoon
lijjat papad
hai hai hai :D
Hi, I am the founder of The Better India (where we carried the article on Lijjat turning 50).
Regarding your idea of social lending, check out www.rangde.org which is doing the same thing.
Anyone can become a 'Social Investor' who lends the money to the borrowers (primarily people with very low income). Essentially, micro-finance taken online.
yes.. good one..
only now realised that they were the brains behind the papad ad
lijjat papad way to go..and Kudos to you for thinking on the lines of PSR
:) i remember that "lijjat papad" ad with the rabbits :)
achha tha
yep we ought to... :) kudos to the thought
Many big businesses start this way.
And its really fascinating to read about their battle of survival.
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